Digipak analysis

Digipak research

Initial digipak research 

8 panel digipak net

6 panel digipak net

What is a digipak? 

A digipak is used to package CD albums and DVDs. They typically consist of a folded paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. They usually contain: the CD/s, a booklet and a poster. 

Digipak's were very popular and commonly used during the 2000s and helped bring in sales for the music. 

This advert, for the 1994 album The Bends by British rock band Radiohead takes very much the opposite approach to the methods used by Kanye West for his advertising campaign. Radiohead have placed a greater emphasis on the album cover, placing it towards the background of the advertisement. The imagine of the band to the foreground on the other hand perhaps suggests that the music on this record takes precedence. The quote in the foreground too is used to draw the audience's attention, as well as being a classic sales technique in advertising. The reference to the lead single, High and Dry, is designed to remind the audience of this song which they may have heard, as well as encouraging them to purchase the album.