mood board 1

London is a city that is full of and thriving off of colour and art. Living in London has put us at an advantage because we have so much option to use for our video. All around the capital, urban art and architecture has inspired me into producing a narrative that fits perfect for our song of choice.

Unsigned bands and non-copyrighted music research

 Unsigned bands/artists

When looking for a song to use for our music video, we were asked to go away and do individual research on unsigned bands and artists. Using Soundcloud, I found three differing artists. For each song, I was able to think of an idea for a sample promo video.

Lil Peep is an american rapper who produces his own music and uploads to Soundcloud. In terms of success, his music receives a lot of listens and he has almost 50 thousand followers on his Soundcloud.

I initially liked the song because it was slow-paced, however, because the lyrics are so meaningful, they carried a story already. Whilst listening, you already have a pre-conceived idea from the vivid imagery.

This song is definitely my first choice for our music video as so much could be made from the short track, however, this may be too time-consuming and not effective for our frame of time we have to film.

I used bestofbritishunsigned.com to search for some artists/bands within the UK. The first band come from London. Dr!ve like to classify their music as Nu Disco, EDM and House.

I initially liked this song as it had a nice, catchy beat, however

Analysing Lyrics

The song we have chosen for our music video is The Him feat. Oktavian - Balance(Bastian Lorenz Remix).

They say watch and learn


Who can hustle hardest


Who can shout the loudest

I try to watch and learn


Guess I've been lacking


Never liked to practice

So

Do I gotta change


Just To make a change


To Evolve my game
or evaporate?

In the first verse, it talks about trying to stand out and not conforming to society just to fit in. However, the singer (character)watches by and tries to do the same "I try to watch and learn" and somewhat fit in, whilst trying to be himself.

Or do I follow my own


Put my blindfold on


Run the marathon


Try to prove them wrong

 

Tell me what if there never was a truth


And everybody just guessing what to do


And makin it is just different points of view


Guess I'm 

Trying to keep 

Trying to keep my balance




Here the singer is questioning what to do. He sees people conforming and copying each other out of fear but is also doubting whether it is worth the risk because they are trying to stick to the status quo.

So I walk the tight rope
trying to be who I want, trying to keep the lights on

Do I gotta change,
just to make some change,


To assimilate, or evaporate?

Or do I follow my own


Put my blindfold on


Run the marathon


Try to prove them wrong

Tell me what if there never was a truth


And everybody just guessing what to do


And makin it is just different points of view


Guess I'm 

Trying to keep 

Trying to keep my balance

From looking at the lyrics, I think that our idea can be based around breaking the norm. This can easily be orchestrated as we can show difference in costume, for example, everyone can wear one plain, singular colour, something dull like white or grey whilst the singer in the promo could wear a bright colour. A video that has a similar sort of idea is The 99 Souls video for 'The Girl is Mine'. In this video, everyone is seen to be living like in reverse/walking backwards whereas one main character lives normally and finds help to follow the social norm. He meets a girl just like him when in the treatment centre and they leave together to live their lives as they see as their normality. I think this is something we could embed into our own video.