Sunday, 25 September 2016

Music Genre Research

DRUM AND BASS

Drum and bass is a genre and branch of electronic music which emerged from rave and old school jungle scenes in England during the early 1990s. The usual conventions of drum and bass are:
• fast breakbeats (typically between 150–180 beats per minute)
• heavy bass and sub-bass lines
• sampled sources
• synthesizers.


Drum and bass subgenres include breakcore, ragga jungle, hardstep, darkstep, techstep, neurofunk, ambient drum and bass, liquid funk, deep, drumfunk, funkstep, sambass dnbnoise and drill 'n' bass. From its roots in the UK, the style has established itself around the world. Drum and bass has influenced many other genres like hip hop, big beat, dubstep, house, trip hop, ambient music, techno, rock and pop.


 In the late 1980s and early 1990s, a growing nightclub and overnight outdoor event culture gave birth to a new electronic music style called rave music, which, much like hip-hop, combined sampled syncopated beats or breakbeats, other samples from a wide range of different musical genres and, occasionally, samples of music, dialogue and effects from films and television programmes. But rave music tended to feature stronger bass sounds and a faster tempo (127 to over 140) beats per minute (BPM) than that of early house music. This subgenre was known as "hardcore" rave but from as early as 1991, some musical tracks made up of these high-tempo break beats, with heavy basslines and samples of older Jamaican music, were referred to as "jungle techno", a genre influenced by Jack Smooth and Basement Records, and later just "jungle", which became recognized as a separate musical genre popular at raves and on pirate radio in Britain.
 By 1994 jungle had begun to gain mainstream popularity and fans of the music (often referred to as junglists) became a more recognizable part of youth subculture. The genre further developed, incorporating and fusing elements from a wide range of existing musical genres, including the raggamuffin sound, dancehall, MC chants, dub basslines, and increasingly complex, heavily edited breakbeat percussion. Despite the affiliation with the ecstasy-fuelled rave scene, Jungle also inherited some associations with violence and criminal activity, both from the gang culture that had affected the UK's hip-hop scene and as a consequence of jungle's often aggressive or menacing sound and themes of violence (usually reflected in the choice of samples). However, this developed in tandem with the often positive reputation of the music as part of the wider rave scene and dancehall-based Jamaican music culture prevalent in London. By 1995, whether as a reaction to, or independently of this cultural schism, some jungle producers began to move away from the ragga-influenced style and create what would become collectively labelled, for convenience, as drum and bass.
As the genre became generally more polished and sophisticated technically, it began to expand its reach from pirate radio to commercial stations and gain widespread acceptance (circa 1995–1997).

Examples of well known drum and bass groups/artists that even perform live are:





Chase & Status



















    DJ Fresh






      London Elektricity





      Rudimental




























        Sub Focus





        Wilkinson









        Tuesday, 5 July 2016

        Digipak analysis




        Digipak research

        Initial digipak research 

        8 panel digipak net




        6 panel digipak net






        What is a digipak? 

        A digipak is used to package CD albums and DVDs. They typically consist of a folded paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. They usually contain: the CD/s, a booklet and a poster. 

        Digipak's were very popular and commonly used during the 2000s and helped bring in sales for the music. 












        This advert, for the 1994 album The Bends by British rock band Radiohead takes very much the opposite approach to the methods used by Kanye West for his advertising campaign. Radiohead have placed a greater emphasis on the album cover, placing it towards the background of the advertisement. The imagine of the band to the foreground on the other hand perhaps suggests that the music on this record takes precedence. The quote in the foreground too is used to draw the audience's attention, as well as being a classic sales technique in advertising. The reference to the lead single, High and Dry, is designed to remind the audience of this song which they may have heard, as well as encouraging them to purchase the album.

        Tuesday, 13 October 2015